Twitter Now Lets You Upload Video Via The Desktop

Uploading video to Twitter is no longer a mobile-only process. Starting today, users can upload video from the desktop.

To tweet a video within, users can click the “Media” button and upload either a photo or video. Videos are limited to a 512MB file size and 30 seconds. If the video is longer than 30 seconds, a trimming tool opens to allow people to edit it down to the proper length. Video uploaded via the Web must also be MP4 format. Mobile uploads can also be MOV. More technical.The new feature should increase the amount of video uploaded to the network and the time watched, something that’s obviously in Twitter’s best interests as a business. Twitter is playing catch-up to Facebook — and of course YouTube — in social video, but seems to be hitting its stride in 2015. After launching mobile video uploading in January, it purchased live streaming video app Persicope, which after less than six months reported that more than 40 years’ worth of video is watched on Periscope daily. Midyear, the company made video autoplay, and that has apparently paid off in more views. Twitter hasn’t released view stats comparable to Facebook’s four billion a day, but this week,a Twitter executive said more than 370 years of video are watched on Twitter daily (that’s nearly 200 million minutes, or about 38 seconds for each of Twitter’s 316 million users).

And today, Twitter made a move to monetize more of that viewership, announcing an extension of its Amplify program to give publishers and video creators an easier way to add pre-roll ads to their content. Read more about that here: Twitter Testing YouTube-Like Video Advertising Model With New Amplify Offering


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s